✧ For Solopreneurs ✧Calm Course Creator
The calm way to building, launching, and selling a successful online course.
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✧ IS THIS YOU? ✧Are you an expert in your field, passionate about what you do, and have a course idea that makes you excited, but you are just not sure how to bring it to life?
This is for you if you…
Want to add an extra income stream, reduce your 1:1 work, or start transitioning to a full-time online course business.
Are an expert with deep knowledge and teachable skills that result in desirable learning outcomes.
Already have your idea, have listened to your audience, and know that there is demand for what you want to teach.
Are struggling with the logistics of taking your idea and considerable knowledge and turning it into an actual course.
Crave calm step-by-step guidance, clarity, and ease for your course creation process, so that you will actually finish it.
“I am excited about my course but don’t know where to start.”
There are many moving pieces to creating a successful online course that sells and delivers what it promises:
A curriculum structured to support successful student outcomes and transformation.
Deciding on your course format and how to design your content so it creates an engaging learning experience.
Knowing which systems and tools you need for creating a beautiful classroom that also fits your budget.
A marketing plan that converts leads into students without overwhelming you or your audience.
A roadmap that is realistic, honors your nervous system, and guides you gently to completion.
✧ YOU ARE NOT ALONE ✧You can start right here!
Many people give up because they underestimate the effort and time it takes to create and sell an online course. But with the right guidance, you can absolutely do this — calmly, one step at a time.
I’ve been a course creator for over 10 years, let me guide you and help you succeed.
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My first launch generated 5 figures!
“I can say 100% that I could not have created my course without you. This launch generated 5 figures for me and surpassed my initial goal — your sales page insights were spot-on! You gave me complete confidence to build and launch my course, at 61 nonetheless. Thank you so much, Kerstin!”
—Mackenzie Rivers, Map Chocolate
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Taking your course changed my life
“This last year was one of the hardest, most loss-filled periods of my entire life and if it hadn’t been for creating my course, I’m not sure where my psychology would be. AND… there is NO way I could have done it without your course. I’m so glad I found you and that I did this. Life changing!”
—Dar James, Artist & Teacher
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I launched my course and it's all going brilliantly
“Your course came at the perfect moment! I was at a point where I had all my content, and your course helped me bring it ALL together. I appreciate your pragmatic and kind approach and love the way you show your leadership and knowledge through generosity and example.”
—Helen Wells, Artist & Educator
Modules
01 Plan & Prepare
It is easy to underestimate the amount of work that goes into creating a course, especially if you are also running a business, working in a job, or juggling family commitments. The secret sauce lies in organization, planning and preparation!
By the end of this module, you will:
Have a realistic roadmap and plan for building your course with confidence and motivation.
Have a solid curriculum outline. I even created a nifty (and optional) Curriculum Builder AI Prompt for you!
Know which platform and tools you need for creating a beautiful and effective learning experience.
Have implemented your pre-launch marketing, so you can start building your waitlist while you work on your course.
Be legally compliant as a course creator.
02 Build It
You are now ready to start building out your lessons and creating your course collateral. You may be surprised how much easier this part is, thanks to your preparations. This is where your course idea and expertise come to life!
By the end of this module, you will:
Have finished all of your lessons in your chosen format, e.g., written lessons and/or video tutorials.
Have created any collateral that you offer with your course, such as workbooks, worksheets, or checklists.
Have designed a beautiful classroom that makes the learning enjoyable and guides your students to completion.
Have a backup of your lessons so your content and intellectual property are safe, in case anything happens to your platform (even though this is highly unlikely).
03 Launch & Sell
You finished your course, well done! You are now ready to launch it and convert your waitlist into customers. You will do some calm, effective marketing around your launch without overwhelming you or your audience.
In this module, you will:
Set your price. We have a whole lesson on this to help you price your course with confidence.
Learn about taxes for course creators, so that you know what to watch out for and what your responsibilities are.
Implement your launch marketing: sales page, marketing emails, and a time-limited launch sale.
Get my calm launch plan for a smooth take-off.
Launch your course and start selling it, yay! 🚀 And learn how to keep selling it beyond the launch.
Course Format
Giving you the best tools to learn matters a great deal to me. This course includes:
A 12-page step-by-step checklist to help you stay on track and not miss a step. Designed not to break your printer!
17 written lessons. Think blog-post style, with images and structured formatting for easy learning.
17 video tutorials. Total playtime: just under 7 hours. These are narrated slideshows with bullet points.
Subtitles in English, a searchable transcript, and video chapters.
AI Tools: Curriculum Builder Prompt, Revenue & Cost Calculator.
Bonus: Calm Authority Planner.
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The AI tool in the course is PURE GOLD MAGIC!
“That was worth the price of the course for me, because it got me at the tension that I was having in creating my course, and helped me develop an outline, evergreen modules, and a flexible resource area that I can update as needed. So thank you - this is working!”
–Jessica Schüller, PhD, MBA, CMCS, Germany Career Coach
🍁
Between the Big October Sale and the Bundles, you can save up to $720!
The discount is automatically applied at checkout.
Join in 3 Easy Steps
Select your course or bundle.*
Create or sign into your account.
Pay and get immediate access.
Calm Course Creator
$450 → $270
Bring out the course that is within you! Get step-by-step guidance from a course creator with 10+ years of experience to help you build, launch, and sell your course.
Includes:
12-Page Step-by-Step Checklist
Curriculum Builder AI Assistant
17 Lessons and 17 Video Tutorials
Calm Growth Bundle
$650 → $390
Bundle with my email marketing course to help you grow an engaged and loyal audience of future customers who love buying and learning from you!
Includes:
A Saving of $150 $410
Calm Email Marketing ($350)
Calm Course Creator ($450)
Calm Premium Bundle
$1,050 → $630
Bundle all three courses and build a strong and sustainable online business. Awesome deal for sensitive business owners who want to learn at their own pace.
Includes:
A Saving of $300 $720
Calm Email Marketing ($350)
Calm Course Creator ($450)
Calm Business Foundation ($550)
*Interested in a bundle? Check out my other courses:
Frequently Asked Questions
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This course is for service providers, creative entrepreneurs, or professionals who already have an idea and know there is demand for it.
This is for you if you are excited about your idea, but don’t know how to turn it into an actual course. I will help you with the logistics, marketing, and encouraging guidance.
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I don’t teach AI in this course, but I developed a couple of nifty AI tools for you:
A detailed AI Prompt to help you create your curriculum. This is optional; you can also just use the downloadable workbook I created for this.
A Revenue & Cost Calculator to help you compare course platforms and their fee impact on your revenue.
Here is my general take on using AI:
AI is good at helping you get started on something. I like using it to brainstorm email topics, subject lines, or project outlines. AI can also help turn existing content into shorter social media posts, e.g., for an Instagram carousel. Just make sure that you review and update those with your own words as needed.
For any long-form content, use your own words. After all, YOU are the expert at what you do, not AI. Let your expertise, humanness, and values shine through in your own genuine voice and words.
This may sound a bit woo-woo, but I also believe that our own words carry a positive energy that resonates with our customers in a way AI never will.
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What is a big audience? In my mind, tens of thousands or more is big. I’ve grown a six-figure online course business with a mailing list that never exceeded 5,500. When I launched my first course in 2016, I didn’t even have a mailing list. My first students were participants in someone else’s course I took at the time.
Ideally, you have a network of people or clients whom you can tell about your course. In this course, I will also show you how to start a waitlist for your course. That’s where you begin. Once your course is launched, you can focus on other marketing activities and on growing and nurturing an audience you can keep selling to.
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I recommend that you have an existing income source while you build your course, such as your business, a job, savings, or a partner who covers the bills. Creating a course almost always takes longer than you think, and you don’t want to have to worry about income while you are in creation mode.
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I hate to say this, but it depends! On your schedule, availability, and commitment.
I usually set aside 3-6 months to develop a course, but if you want to start with something simple to test the waters, you can probably do it in a month. This course includes a lesson that helps you create a realistic roadmap for your course creation process.
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No. This course teaches the steps to planning, creating, launching, and selling an online course. There is a comprehensive lesson on choosing the right course platform for you, including a nifty Revenue & Cost calculator to compare platforms if you don’t have one yet.
I used to teach how to use Squarespace for courses, but this course does NOT do that.
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This is a self-study course, so you can go through it at your own pace. Most lessons have videos, and many students say it’s like I am sitting next to them, explaining things. This course also includes a lot of supportive content for different learning styles: every video has a written lesson, and you get a comprehensive step-by-step checklist.
My self-study format is suitable for students who enjoy deep learning and appreciate a well-organized learning environment. -
You will have access to this course for its lifetime, in other words, years! In the unlikely event that I need to close down a course, you will get ample notice and enough time to finish it.
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All courses are priced in US dollars (USD). You can check the latest conversion rates at xe.com
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You can save money with a course bundle, and Studio Notes subscribers get 20% off any course or bundle.
Why You’ll Love Teaching Online
The quiet power of turning your expertise into real transformation.
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✓ Help More People
You can reach a larger audience and have a greater impact when you share your knowledge through courses.
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✓ Create Transformation
A thoughtfully structured course helps students achieve real change — not just consume information.
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✓ Leverage Your Experience
This is a great opportunity for us midlifers to position ourselves as qualified experts in our fields.
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✓ Make a Great Living
Being anti-hustle doesn’t mean being anti-money! You can earn 6+ figures selling online courses ethically.
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✓ Enjoy More Freedom
When you teach online you have more freedom and flexibility in how you structure your days, and life.
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✓ Shape the World
Teaching online is a wonderful way to integrate your values and shape the world with intention and heart.
Why learn from me?
I am a teacher who educates not from theory or being ‘just a few steps ahead of you’ but from deep, expert-level, real-life experience.
When I started my own business in 2015, I had a bit of a head start, thanks to my decades of corporate experience in customer service, operations, sales, and management.
Add to this everything I have learned about running a solo online business over the last 11+ years: Legal stuff, finance and bookkeeping, time management, tech and systems, social media, digital marketing, networking, and last but not least, online course creation.
Also, I suspect that you, like me, are not a fan of hustle culture and want to succeed without using its manipulative and toxic tactics.
Why am I teaching this course?
As a 3/5 Human Design Projector, my purpose in life is to learn, make mistakes, and experiment so that I can teach others how to get there faster, safer, and easier.
I launched my first course in 2016 and was a well-known Squarespace Educator for eight years before transitioning to platform-independent Calm Business courses. I basically fell in love with teaching online.
Becoming a course creator changed my life.
Whether you want to add an extra income stream or transition to teaching full-time, you can build a highly profitable business with courses, while creating a positive impact in the world and giving you more freedom and flexibility in your life. I want this for you, too!
One Final Thought
The online course industry is changing.
While there are still plenty of scammy hustlers selling you the “passive income” dream, many aspiring course creators have realized that it takes more than noise and “being two steps ahead” to earn an income from teaching online. I believe the future belongs to course creators who are experienced experts in their fields, and who can balance the need for human connection with the efficiencies offered by technology and AI.
People still want to learn from people.
Progress does not erase the need for presence.
Your expertise, your experience, your teachings, and your humanness matter, perhaps more than ever before.
Do you have any questions that were not answered on this page?
Send me a message, and I will be happy to answer them!