✧ For Solopreneurs ✧Calm Business
Foundation
Your Foundation is the Quiet Engine that runs your Online Business
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People often ask me…
“What is your secret to staying so calm, organized, and profitable as a one-person internet business?”
I always reply the same way: There Are No Secrets. Only skills, strategies, tools, and commitment. This is what the Calm Business Foundation course is about: an in-depth look behind the curtain where I share all the tools and strategies that have helped me manage and grow a successful solo internet business for the last 11 years.
From Creator to Business Owner: It takes more than a beautiful idea.
Running an online business is not for the faint of heart. Especially for those of us who are introverts, neurodivergents, HSPs, empaths, or simply gentle souls who prefer a calmer, slower way of doing things: we need a business that works for us, not against us.
For me, it all starts with a business foundation that…
is lean and well organized
uses a simplified technology setup
gives me legal and financial peace of mind
helps me manage my time efficiently
supports self-care and self-regulation
I created this course especially for solopreneurs who like how I run my business and who want to feel calmer and be more successful in theirs.
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“Your course is amazing and has such great value. It helped me revamp my bookkeeping and how I prepare for taxes. I feel so much calmer and more in control now. I love your style and your ethos, as well as your attention to detail and emphasis on keeping things organized. Calmness is a major emotional and sensory draw for me personally and professionally, so I can’t thank you enough for all you do!”
—Magüi Moreno, Mindful Autism Mama
Make this the year where you get your business ducks in a row:
Safeguard your future and create stability with a reliable safety net.
Reduce overwhelm by simplifying your tech stack.
Reclaim your time by mastering effective time management.
Know yourself and work in alignment with your energy & values.
Protect your business from fines and lawsuits.
Cut unnecessary expenses and increase profitability.
Reduce stress with a calm, effective bookkeeping routine.
Approach tax season confidently with proper preparation.
Make informed decisions by knowing your financial bottom line.
Secure your brand identity by registering your trademark.
Increase productivity by organizing your office space.
This is your invitation to come with me behind the scenes and take what you need to run your own calm, well-organized, and intentional business.
Modules
Everything you need and nothing you don’t. By the end of this course, you will have a simpler business that is well-organized, legally compliant, and aligned with your energy and values.
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Having a reliable safety net is one of the most crucial yet overlooked aspects of solopreneurship.
Constantly worrying about covering basic living expenses can distract you from focusing on your business's daily operations and growth. Knowing that your basic needs are met allows you to take risks, navigate the inevitable ups and downs of your entrepreneurial journey, and pivot your business with confidence.
Key Benefits:
Understand the different types of safety nets and which suits you best.
Learn strategies that are tailored for single solopreneurs.
Calculate the minimum revenue your business needs to cover essentials.
Take inspiration from real-life examples by 25 successful solopreneurs.
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Where and how you work has a tangible impact on your productivity and happiness.
Create a workspace that supports your business goals by tailoring your environment to your work style preferences, personality, and lifestyle. Includes two real-life examples and office tours.
Key Benefits:
Discover the pros and cons of different work environments like home office, co-working spaces, and more.
Gain insights from my experience transitioning from a rented office to a home office.
See how artist Marie-Louise Cee’s offsite studio transformed her business and life.
Get a behind-the-scenes look at my cozy home office setup.
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Legal compliance is important and easier to achieve than you may think!
Legal matters are daunting for many solopreneurs, and with good reason, the legal system isn’t exactly user-friendly. In this module, we’ll demystify the legal aspects of running an online business. If you’ve been procrastinating on dealing with the legalities in your business, this is for you!
Key Benefits:
Learn how to choose the right company structure.
Understand essential contracts and the importance of website policies.
Get clear steps for GDPR compliance and cookie banner setup.
Protect your brand with a trademark.
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Take control of your finances in a way that feels grounding and kind.
We talk a lot about money mindset in the online world, but I think what we mostly need is good information and not to put our heads in the sand about our financial situation. I am speaking from a place of great compassion here; I went through bankruptcy in my early forties, and I never thought that one day I’d be running a successful six-figure online business.
Key Benefits:
Hear my personal money story.
Understand the true cost of running a business.
Learn my stress-free approach to bookkeeping and tax preparation.
Gain clarity on your financial situation so you can make informed decisions.
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Good organization is good energy management.
As a German, I love order. However, as a highly sensitive person with ADHD, I also get easily overwhelmed or stuck in procrastination or hyperfocus. My life changed when I began to understand that, for me, everything is about managing my energy. I started implementing routines and tools that not only support me energetically but also have a positive impact on my business because they help me get things done.
Key Benefits:
Learn my yearly, monthly, weekly, and daily routines that keep me on track.
Learn about my simplified tech stack and daily tools in a behind-the-scenes walkthrough.
See how I collaborate with contractors, meet deadlines, and prioritise self-care.
Enjoy the resources in the awesome solopreneur toolbox I created for you!
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Perhaps the most important module of all…
Build a business that truly aligns with who you are. This module helps you uncover your strengths, values, and boundaries, empowering you to make sound decisions, set realistic goals, and effectively manage your time and energy. I truly believe that deep self-knowledge is what makes a business not only successful but sustainable.
Key Benefits:
Learn about my favorite self-knowledge tools and their profound impact.
Learn how the Enneagram and Human Design can guide your business management and marketing.
Discover how Tarot can help solopreneurs gain clarity when they feel stuck.
Enjoy insights from expert-led lessons tailored for solopreneurs.
Guest Teachers
Marie-Louise Cee
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Marie-Louise is a talented watercolor artist who believes in the transformational powers of mindfulness, softness, and gentle creativity.
We talk about her decision to rent an offsite studio after working from home for many years, and how this move changed her business and life.
Lakeisha B. Cadogan
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Lakeisha is a book coach and strategist for Fantasy and Sci-Fi writers. She uses tarot, oracle cards, and intuition in her business and with her clients.
Lakeisha designed a powerful three-card tarot spread, especially for solopreneurs seeking guidance and clarity on their entrepreneurial journey.
Jessica Uys
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Jessica is an accredited and trauma-informed Coach, Enneagram Facilitator and Researcher, and my go-to expert for all things Enneagram.
Jessica explains the true value of working with the Enneagram and provides insights into each type’s strength with regards to their business management.
Erin Claire Jones
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Erin is a leading Human Design expert and the publisher of the Human Design Blueprint, one of my go-to references for business decisions or when I feel stuck.
Erin explains the different types, how each makes things happen, and each type's best approach for marketing and running a solo online business.
Course Format
Giving my students the best tools to learn matters a great deal to me. This course includes:
A downloadable 30-page workbook containing checklists, lesson prompts, and worksheets. Designed not to break your printer!
Complete, written chapters for each lesson. Think blog post style with images and structured formatting for easy reading.
31 lessons, 27 have video tutorials. These are narrated slideshows with bullet points; or guest interviews.
Subtitles in English and a searchable transcript.
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Between the Big October Sale and the Bundles, you can save up to $720!
The discount is automatically applied at checkout.
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Calm Business Foundation
$550 → $330
Get your business ducks in a row. Simplify your tech, get financial and legal peace of mind, and build a business that supports your energy and your income goals.
Includes:
Comprehensive Workbook
31 Written Lessons
27 Video Tutorials with Captions
Calm Business Bundle
$750 → $450
Bundle the Foundation Course with an email marketing strategy designed for sensitive business owners that helps you grow an engaged, interested audience.
Includes:
A Saving of $150 $450
Calm Email Marketing ($350)
Calm Business Foundation ($550)
Calm Premium Bundle
$1,050 → $630
Bundle all three courses and build a strong and sustainable online business. Awesome deal for sensitive business owners who want to learn at their own pace.
Includes:
A Saving of $300 $720
Calm Email Marketing ($350)
Calm Course Creator ($450)
Calm Business Foundation ($550)
*Interested in a bundle? Check out my other courses:
More than a course…
Calm Business Foundation doesn’t just teach you how to run a calmer and better-organized business; it is also structured to be a trusted resource that you can return to at any time.
This course is for you if you…
Have a strong independent spirit and understand that running a successful business requires more than our creative passion.
Are passionate, empathetic, and intuitive, with a unique talent and deep commitment to your craft.
Enjoy learning new skills and taking on different tasks rather than delegating everything to others.
Value freedom and flexibility as you strive to balance your personal and energy needs with the demands of your business.
Have no interest in managing a big team, although you may decide to work with contractors or a Virtual Assistant.
I want your self-knowledge and your skills to become your guiding light as you navigate the inevitable ups and downs of running a business.
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“This course was very supportive. I appreciated the examples, prompts, and especially the workbook. The written lessons supplemented the videos well, and the linked resources, even for the stickers, were great! The self-reflection helped me identify ways to better support my business, and I appreciated the acknowledgment throughout of our unique paths. Kerstin, your calm delivery and expertise made this course very enjoyable and like a friend was teaching it; I was sad when I finished it!”
–Nina Squillante, Happy Organized Family
Frequently Asked Questions
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The Foundation course is most suitable for solopreneurs who are in the early years of their business. This is for you if you:
Feel disorganized in your business admin.
Feel overwhelmed by legal stuff.
Feel stressed over money.
Want to simplify your technology.
Crave better day-to-day structure.
Want to deepen your business skills.
Want to better manage your energy.
Want better work/life balance.
New business owners may also benefit from getting a head start and using this course as a resources as they build up their businesses.
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This course is for people who already know their business idea and are either just starting out, or have been working in their business for a while and crave more structure and guidance in how to organize and manage their business.
If you’re not sure of what your best business direction would be, that could keep you stuck. Luckily there are simple ways to find the best path for you and I recommend connecting with my trusted colleague Val Nelson.
Val is a heart-centered career and business coach for highly sensitive people and introverts. She is a specialist in helping you discover the right path that will fit your strengths, your values, your personality, and your energy. She’s been in business for 15 years herself and truly gets what it takes and why your choice of direction makes a huge difference for your happiness and success.
I highly recommend checking out Val’s online course to help uncover the best path for you or Val’s 1:1 coaching.
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Not in this course. Marketing is a big and important topic for solopreneurs so I decided to have a separate course just for that! Click here to check it out.
The Foundation course teaches the logistical and organizational aspects of running an online business as a solopreneur, and offers strategies for self-knowledge, which is the basis of a solid business foundation.
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The Foundation course is suitable for all solopreneurs, regardless of whether you offer 1:1 services or sell physical or digital products.
I started my own business as a service provider and eventually evolved to digital products (courses). I can confirm that the fundamentals of running an online business—legal, finance, business management, safety net, and self-knowledge—apply to all businesses.
Of course, there are nuances, for instance I no longer use a CRM (Customer Relationship Management) system for client work. So this is not in the list of tools I use every day. But I list software options for client management in the Solopreneur Toolbox for instance.
Other nuances are more on the marketing side and will be addressed in my upcoming marketing course.
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I hate to say this, but it depends! On your schedule, availability, and commitment. This course contains 31 lessons and 27 video tutorials, with a total playtime of 11 hours.
The course is structured so that you can easily dip in and out of the modules you need the most, or go through the modules and lessons in consecutive order.
It is also designed in such a way that it will serve as an ongoing resource.
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This is a self-study course, so you can go through it at your own pace. Most lessons have videos, and many students say it’s like I am sitting next to them, explaining things. This course also includes a lot of supportive content for different learning styles: every video has a written lesson, and you get a comprehensive workbook.
My self-study format is suitable for students who enjoy deep learning and appreciate a well-organized learning environment. -
You will have access to this course for its lifetime, in other words, years! In the unlikely event that I need to close down a course, you will get ample notice and enough time to finish it.
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Please note that all online courses and digital downloads are NON-REFUNDABLE. I take great care to offer the highest quality learning experience. However, if you are unhappy with your purchase, please contact us so we can address your concerns.
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This self-study course includes:
Recorded video tutorials with closed captions and a transcript.
Written lessons that are well-structured for easy learning.
A downloadable PDF workbook with checklists, all the lesson prompts, and worksheets.
My students always comment that my videos feel like I am sitting next to you like a friend, explaining things clearly and calmly.
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You can save money with a course bundle, and Studio Notes subscribers get 20% off any course or bundle.
Why learn from me?
I am a teacher who educates not from theory or being ‘just a few steps ahead of you’ but from deep, expert-level, real-life experience.
When I started my own business in 2015, I had a bit of a head start, thanks to my decades of corporate experience in customer service, operations, sales, and management. Plus, I am German, and I genuinely enjoy organizing and making processes more efficient!
Add to this everything I have learned about running a solo online business over the last 11+ years: Legal stuff, finance and bookkeeping, time management, tech and systems, social media, digital marketing, networking, and last but not least, self-care and energy regulation.
Also, I suspect that you, like me, are not a fan of hustle culture and want to succeed without using its manipulative and toxic tactics.
Why am I teaching this course?
As a 3/5 Human Design Projector, my purpose in life is to learn, make mistakes, and experiment so that I can teach others how to get there faster, safer, and easier.
Calm Business is where it all converges, and you benefit from my decades of professional and online business experience and the lessons I learned along the way. Allowing me to be your guide and mentor on your own solopreneur journey is the greatest gift of all.
My goal with the Calm Business Foundation course is for you to develop your own deeply satisfying business skills and feel more confident about the things that overwhelm or intimidate you.
By implementing your Calm Business foundation, you will free up space to focus on your clients or customers and grow your business.
Do you have any questions that were not answered on this page?
Send us a message, and we will be happy to answer them!