✧ For Solopreneurs ✧Calm Email Marketing
The Quiet Powerhouse of your Online Business Marketing
The Big October Sale is here!🍁 Save 40% through October 31 🍁
The discount is automatically applied at checkout.
✧ OWN IT ✧“Do I need Email Marketing?”
Yes, if you want to grow your business and connect with potential customers without social media.
Algorithms and political influence are making social media increasingly unreliable or undesirable. Email marketing, on the other hand, is 100% in your control and the most effective way to build trust and convert website visitors into engaged subscribers and happy customers.
Connect more deeply.
Over the last 10+ years, my newsletter has become my strongest marketing tool for building a loyal audience. Subscribers say my Calm Letters are one of the few newsletters they always read.
A heart-centered, intentional newsletter…
Fosters a direct and personal connection with your subscribers.
Delivers valuable content directly to their inboxes.
Nurtures trust and positions you as an expert.
Encourages deeper relationships with subscribers.
Increases the likelihood of subscriber engagementwith offerings.
Showcases your unique personality and approach.
Is the joyful center of your Calm Marketing strategy.
Writing my newsletter is one of my favorite things in my business. I want this for you, too!
✧ TRUST & CONNECTION ✧Your newsletter is at the heart of your marketing. In this course, you learn how to build a calm funnel around it, creating a nurturing and effective customer journey.
Your customer’s journey starts when they find you online.
Make sure you are ready for them! Let your website and email automation do the heavy lifting for you so you can focus on nurturing your audience through your newsletter, building trust, making connections, and selling your products.
By the end of this course, you will have an effective email marketing framework for growing your list and converting loyal subscribers into happy customers.
✧ BUILD THE POWERHOUSE ✧In this course, you learn how to…
Build trust and convert loyal subscribers to happy customers.
Boost your email list with a high-quality lead magnet.
Qualify your audience and attract the right people.
Build an automated email funnel that doesn’t overwhelm.
Design a beautiful, well-structured, and engaging newsletter.
Write newsletters that your audience looks forward to.
Make your email funnel flow with ease.
Leverage AI without giving up your authentic voice.
Get found by your audience with my top marketing strategies!
Choose the best email marketing platform for your needs.
✧ REAL-LIFE CUSTOMER JOURNEY ✧Lead Magnet → Trust → Purchase
From an email I received in response to one of my newsletters:
“Hi Kerstin, I wanted to drop you a note and say how much I always look forward to and love reading your newsletters!
When I joined your newsletter, I was entering year eight of my business. I had a severe case of burnout, and calm business was something I prioritized all year. I started with the free social media worksheet and kept the thought at the forefront all year.
Today, I purchased the bundle to really iron out all the calm, ha! Thank you for your words and all you share!”
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I wanted to share my good news with you. I completed my nurture sequence, and it's all set up and ready to go for new subscribers, and I sent my first-ever newsletter! I feel very accomplished.
Thank you so much for your guidance and encouragement to get me to this point. I have been showing up most days, even for a couple of hours, and I can see the effort adding up and moving me forward. It feels good to be putting positivity into the world.
–Nina Squillante, Happy Organized Family
Modules
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Understanding the customer journey helps you build an effective funnel that ensures the right audience finds you and converts from loyal, engaged subscribers to happy customers.
You will learn about:
The five stages of awareness.
The customer vs. your business journey.
The magic of building trust with your audience.
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Lead magnets are great for boosting your list and qualifying your audience by attracting engaged and loyal subscribers who are genuinely interested in your products. In this module you’ll take a closer look at lead magnets, the impact of AI, and software options.
You will learn about:
The different types of lead magnets.
How to leverage the impact of AI.
Software options for lead magnets.
Choosing the right email marketing platform.
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Where the magic happens! The automated part of your funnel will do much of the heavy lifting of growing your audience for you, so you can focus on nurturing your subscribers, building trust, and marketing your business so people find you in the first place.
You will learn how to:
Create a high-quality evergreen lead magnet.
Create a beautiful email nurture sequence.
Create all the pages you need.
Connect it all so it flows with ease.
Market your funnel on your website.
Use this structure for additional funnels.
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Your newsletter is the heart of your marketing where you build trust and connect with your audience.
Learn how to:
Design a beautiful, easy-to-read newsletter.
Come up with content ideas.
Write from the heart.
Start and grow your newsletter.
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Here, you learn my best-practice tips for better email delivery, legal compliance (hello GDPR!), and marketing your business so people can find you in the first place!
Learn how to:
Make it legal.
Improve email deliverability.
Boost your SEO.
Become known as the expert in your field.
Bonus Guest Lessons
Michelle Pontvert
Michelle, a Life-First Business Strategist, talks about the power of event lead magnet for growing your mailing list and audience.
Monica Herald
Business strategist Monica shows you how to use AI ethically and safely in email marketing while still creating authentic content.
✧ COURSE FORMAT ✧Giving my students the best tools to learn matters a great deal to me. This course includes:
A downloadable 30-page workbook containing checklists, lesson prompts, and worksheets. Designed not to break your printer!
Complete, written chapters for each lesson. Think blog post style with images and structured formatting for easy reading.
28 lessons, 26 have video tutorials. Total playtime: 9 hours. These are narrated slideshows with bullet points; plus two guest lessons.
Subtitles in English and a searchable transcript.
Bonus: My Calm Authority Workbook.
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Between the Big October Sale and the Bundles, you can save up to $720!
The discount is automatically applied at checkout.
Join in 3 Easy Steps
Select your course or bundle.*
Create or sign into your account.
Pay and get immediate access.
Calm Email Marketing
$550 → $330
Grow an audience that trusts you and wants to buy from you. Build your lead magnet, automate your funnel, and write newsletters people actually look forward to reading.
Includes:
Comprehensive Workbook
31 Written Lessons
27 Video Tutorials with Captions
Calm Business Bundle
$750 → $450
Bundle the Foundation Course with an email marketing strategy designed for sensitive business owners that helps you grow an engaged, interested audience.
Includes:
A Saving of $150 $450
Calm Email Marketing ($350)
Calm Business Foundation ($550)
Calm Growth Bundle
$650 → $390
Bundle email marketing with my Course Creator Course and scale your 1:1 business by adding an extra income stream or transitioning to full-time course creation.
Includes:
A Saving of $150 $410
Calm Email Marketing ($350)
Calm Course Creator ($450)
Calm Premium Bundle
$1,050 → $630
Bundle all three courses and build a strong and sustainable online business. Awesome deal for sensitive business owners who want to learn at their own pace.
Includes:
A Saving of $300 $720
Calm Email Marketing ($350)
Calm Course Creator ($450)
Calm Business Foundation ($550)
*Interested in a bundle? Check out my other courses:
Frequently Asked Questions
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Email marketing is a long game, the sooner you start, the better! This applies to any solopreneur, whether you are just starting out or have an established business.
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There are many other ways to grow a service business if the idea of email marketing does not appeal to you. However, if you enjoy writing and want to regularly communicate with your audience and existing as well as potential customers, then email marketing is the best way to do so. Especially if you plan to expand your services to group programs, or courses, then you’ll have a ready made audience to tap into for those.
Product-based businesses (digital or physical products) typically need a larger audience to sell to and email marketing is the most effective tool for audience growth and engagement. It’s how I built an interested and loyal audience that trusts me and buys from me. I regularly have five-figure launches and sales thanks to my list.
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Not at all. If you enjoy telling stories and sharing from your heart, you can write newsletters. The more you do it, the easier it gets. With practice, you will find your voice and flow, and your audience will appreciate your authenticity and genuine sharing.
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Occasionally I use AI for brainstorming, organizing, and strategizing, but never for writing my newsletters or other content.
This course has a guest lesson with an AI expert on how to leverage AI ethically while using your own voice and words.
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I hate to say this, but it depends! On your schedule, availability, and commitment.
This course contains 28 lessons and 26 video tutorials, with a total playtime of 9 hours.
If you have the time to just put your head down you can probably do everything in two weeks. If you have a busy schedule I would say take 4-6 weeks.
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This is a self-study course, so you can go through it at your own pace. Most lessons have videos, and many students say it’s like I am sitting next to them, explaining things. This course also includes a lot of supportive content for different learning styles: every video has a written lesson, and you get a comprehensive workbook.
My self-study format is suitable for students who enjoy deep learning and appreciate a well-organized learning environment. -
No, this is a platform-independent course that teaches you the Calm Email Marketing framework. I do use examples from various email marketing platforms in this course, including Campaigns, which is what I use.
In 2026, I will launch a technical course on how to use Squarespace Campaigns, so watch out for that if you are a Squarespace user.
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You will have access to this course for its lifetime, in other words, years! In the unlikely event that I need to close down a course, you will get ample notice and enough time to finish it.
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All courses are priced in US dollars (USD). You can check the latest conversion rates at xe.com
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You can save money with a course bundle, and Studio Notes subscribers get 20% off any course or bundle.
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“I loved how clear and organized each lesson was. I never felt overwhelmed, and each step felt very doable. I was able to create a lead magnet I feel really proud of and sent out my first newsletter in a way that felt aligned with my values of honesty, authenticity, and integrity.
I feel more confident now that I can grow my business in a way that is sustainable and true to who I am without any icky manipulative marketing tactics (Ugh! the worst!).
This course was of exceptional quality and value, and I feel incredibly grateful for Kerstin and her work in helping neurodivergent people like me create businesses that are counter to hustle culture and rooted in values that support nervous system regulation, secure attachment, and genuine connection with Self and others.”
—Genevieve Camp, IFS Coach
Email marketing is a long game. The sooner you start, the better.
✧ IT WORKS! ✧I regularly have 5-figure launches and sales to my mailing list, even when I take a whole year off!
In 2024, I took an unplanned semi-sabbatical from my business while transitioning from being a Squarespace educator to building a new business for course creators. The only thing I did consistently during this break was send my newsletter to my subscribers.
I was a tad nervous when I finally launched my first new course in 2025. Would anyone even still be interested? Well, it was an amazing launch, and as you can see from the analytics chart, most of my sales came from Campaigns, my email marketing platform.
☞ Start today and grow your own loyal email audience who trusts you to deliver.
✧ THE CALM BUSINESS APPROACH ✧This is a hustle-free zone.
Hustlers rely on FOMO, pressure, and manipulative sales psychology. Calm Business owners rely on trust and authentic connections.
My Calm Email Marketing approach is especially suitable for introverts, highly sensitive people, neurodivergents, and anyone who prefers a calmer, more gentle, and heart-centered approach to business and life.
We love human speed and genuine content.
Why learn from me?
I am a teacher who educates not from theory or being ‘just a few steps ahead of you’ but from deep, expert-level, real-life experience.
When I started my own business in 2015, I had a bit of a head start, thanks to my decades of corporate experience in customer service, operations, sales, and management.
Add to this everything I have learned about running a solo online business over the last ten years: Legal stuff, finance and bookkeeping, time management, tech and systems, social media, digital marketing, networking, and last but not least, self-care and energy regulation.
Also, I suspect that you, like me, are not a fan of hustle culture and want to succeed without using its manipulative and toxic tactics.
Why am I teaching this course?
As a 3/5 Human Design Projector, my purpose in life is to learn, make mistakes, and experiment so that I can teach others how to get there faster, safer, and easier.
My audience is modest compared to other six-figure entrepreneurs but very loyal and engaged. I have never used ads, and while I use social media, I have never relied on it to find and convert customers.
Email marketing is my not-so-secret weapon.
My email marketing is centered around my Calm Letters, a popular newsletter for solopreneurs. I regularly have five-figure launches or sales events thanks to subscribers who trust me. Let me be your guide to your own email marketing success!
Do you have any questions that were not answered on this page?
Send me a message, and I will be happy to answer them!