About Kerstin
Designer・Educator・Life Curator
✧ experience & skills ✧ Because of my unconventional path and decades of professional experience, I offer a unique combination of business, technical, and creative skills.
You’re in good hands with me.
✧ MY STORY ✧From Flight Attendant to Web Designer
Originally from Cologne, Germany, I've traveled the world and lived in four countries before settling down in the beautiful Pacific Northwest with my American husband and our two adopted fur babies.
After a long career in the airline, tech, hospitality, and education industries, I became an accidental late-bloomer entrepreneur in 2015. A friend, who knew I loved tinkering with my Squarespace blog, asked me to redesign her business website. When we launched it, it was a smashing success! My husband and I had just moved from the UK to Washington State, so I decided – instead of looking for a job – to start my own business as a Squarespace web designer.
That was the best professional decision I ever made!
From 2015 to 2019, I designed over 80 websites and also started offering Squarespace and online business courses. In 2019, I pivoted to teaching full-time and grew my business to six figures. This eventually became Calm Business®, and I still offer my popular Calm Business courses today.
I loved teaching but felt increasingly overwhelmed by the noise of hustle culture and the impact of AI on the online course industry. So, in 2026, I decided to simplify my business and go back to my first love: Squarespace web design. 🧡
I am passionate about good design and helping fellow small business owners like you with your website needs, so that you can focus on what you are passionate about.
On a personal note, I was diagnosed with high sensitivity (HSP) and ADHD later in life, and it explained so much! I now bring that new self-awareness into everything I do.
✧ WHAT YOU CAN EXPECT FROM ME ✧ My communication style is personable, open, and considerate. As my client, you will value my ability to listen and offer guidance and solutions.
You will always feel seen and heard.
✧ A FEW FUN FACTS ABOUT ME ✧ I still have my German accent, tinged with a bit of British from living in the UK for 16 years.
My favorite places are Cologne, Germany, where I grew up, London, UK, where I spent my 30s and 40s, and Bellingham, WA, where I live now.
Fall is my favorite season, in nature as well as life.
We have a little plane! My husband is the pilot, and we love hopping over to the San Juan Islands or taking friends on scenic flights.
I am an avid journaler and love designing my own planners for business and my personal journeys.
I am a Human Design Projector through & through.
✧ WHAT I DO ✧ How I help Small Business Owners
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1. Web Design
I specialize in designing beautiful websites in only 3 days! This is for service providers and small businesses who’d rather hand this part of their business over to an experienced expert.
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2. Online Courses
While my main focus is web design, my self-study business courses in email marketing, course creation, and business foundations are still available, too! Clients save 30% on my courses.
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3. Resources
I have created many helpful resources for entrepreneurs over the years! Including the popular Eule Planner, and lots of workbooks and guides for my analog lovers.
✧ COMMUNITY ✧Let’s mingle!
I’ve had the pleasure of being a guest on many wonderful webinars, podcasts, and summits.
I love chatting about all things web design, online business, and pivoting. Click the button to explore events, and to book me for yours.
✧ Let's connect ✧