Everything

My main focus is web design, but I've created many helpful resources for solopreneurs over the years! Here is an overview of everything.

A question I get asked a lot…

“How did you grow a successful online business with a modest audience and no ads?”

The simple answer is that I never worried about the numbers and just focused on being helpful, offering high-quality services and products, and building trust with my small, engaged audience.

The deeper answer is what I teach in my courses and free and paid resources. You will find a wealth of those on this website.

You are warmly invited to join me behind the scenes and take what you need for your own business.

Freebies

Free Calm Business Review

A powerful 10-step review process for online business owners.

The free 50-page Calm Business Review is available between November and January, and has become a popular end-of-year ritual for many solopreneurs.

Click the button to learn more about it!

Newsletter

Online Courses

About my Courses

  • My courses are for you if you enjoy deep, step-by-step learning in a calm and well-organized environment.

  • All lessons are written and produced by me, not AI. I do use AI in my business, but I create courses because I actually enjoy the process of creating and teaching my own content.

  • My courses support different learning styles with written lessons, video tutorials, closed captions, and comprehensive downloadable workbooks for my analog-loving students.

My main goal is to provide a safe and enjoyable learning experience, so you can get the right things done to move your business forward.

The Big October Sale is here!

🍁 Save 40% on all Courses & Bundles 🍁

Valid through October 31, 2026

  • Kerstin Martin, Founder of Calm Business, working in a coffee shop

    Build your Foundation

    The Quiet Engine of your Business

    I’ve been running a successful Internet business for 11 years. Come with me behind the scenes, where I share everything about running a well-organized, calm online course business.

  • Working in a coffee shop with a laptop and a cup of coffee

    Establish Trust

    With Calm Email Marketing

    Want to grow your business and connect with potential customers without social media? Create a nurturing customer journey that builds authority and trust, and converts.

  • Expand your Impact

    With an Online Course

    Have an idea for a course? Let’s refine it, select your platform, and create a beautiful experience for your students. Then use my calm launch plan for a smooth takeoff.

Shop

  • Printouts of digital planners for course creators

    Calm Business Library

    For my Analog Lovers
    $45.00

    The library includes an awesome collection of workbooks, worksheets, and checklists to help you create business assets, get organized, or make business decisions.

  • The Eule Business Planner is the only analog planner developed especially for digital entrepreneurs

    The Eule Planner®

    With extra Notes Pages
    $37.50

    I designed the Eule Planner especially for online entrepreneurs and it has become a favorite among analog planner lovers. It sells out every year. 2027 edition coming in October.

  • Support

    Pick my brain for an hour!
    $350.00

    Are you feeling stuck in your business? Or unsure about a process, software, or how to best do something? I can help you with business logistics, tech and marketing advice, and more.

Tips ・Tools・Talks

  • Desk and Computer in my home office.

    Blog

    Business, Marketing & Tech Tips

    As an empath and HSP, I believe in a gentle approach to business and life. On my blog I share business and tech tips for solopreneurs who want to run a lean and well-organized business.

  • A copy of the Calm Business Review and my Washi Tape box

    Discounts

    Save Money on Solopreneur Tools

    I have partnered with my favorite apps and service providers to help you save some money! From website to legal, creative and design resources, you are sure to find a good deal here.

  • Events

    Webinars, Podcasts, Summits

    I’ve had the pleasure of being a guest on many wonderful webinars, podcasts, blogs, and summits, and I’ve also hosted my own events. Click the button for current & past events.

Thank you, Lizzie Goddard, for the brilliant concept of the Everything Page!