Since starting my business I have been signing up new clients without putting a lot of effort into marketing or advertising. It's all been happening kind of organically through word of mouth and chance encounters. For which I am very grateful, I may not have taken this leap of faith otherwise.
Nonetheless, I often don't know where the next project is coming from until my current project is close to being completed. I still have a lot of trust in the organic growth but would be lying if I didn't sometimes feel a little worried, too. What if there is no new client, what if any marketing efforts I have to engage in are fruitless or take too long? I know I am not alone in fretting this way amongst freelancers.
So when I was introduced to another small business owner whose business was booming and who needed administrative and organizational help I saw a good opportunity and offered my services to her. This was not a web design project, at least not initially, but rather about creating systems and processes that would free up her time so that she could focus more on sales and marketing. Not something I would want to do full-time but I have a lot of relevant experience and skills and the prospect of potentially turning this into a regular income stream was of course very tempting. However. Right from the beginning this did not feel right. Which I kind of ignored. Without going into all the details it is suffice to say that the business owner and I had very different communication styles and our ways of doing business were not well aligned.
It just wasn't a good fit.
And so I pulled the plug on it before either of us got too invested into this. Money-wise this could have been a great opportunity but for me it’s not all about the money. It is very important to me to create a transparent and welcoming environment for my clients and I take a lot of care to treat them with integrity and to deliver high quality work. My dealings with this potential client just didn’t feel good on a karmic level and I am a great believer in good karma. And so I let it go and sincerely wished the business owner continued good success.
We always learn from our experiences and this one has also enforced my desire to keep focusing on my core business which is creating stunning and affordable websites for small businesses and solopreneurs. I actually still keep pinching myself that this is my ‘job’ now, I love what I do! :)
P.S. Quite serendipitously this showed up in my Facebook today: Why you shouldn't take a client's money by Paul Jarvis.
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