Why You Should Care About Anti-Spam Laws

 Another gorgeous day in Vancouver.

Another gorgeous day in Vancouver.

I think so. More and more countries are introducing legislation around electronic communication and even without the legal requirement I believe that it’s just ethical to, for instance, always make sure that a person really wants to receive your messages. The latest Anti-Spam law in the news is CASL (Canada Anti-Spam Law), here are a couple of links that explain it all very nicely:

Jamie Leigh (my favorite Wordpress designer): Consent is Sexy
Mailchimp: About the Canada Anti-Spam Law (CASL)

The main gist of it is this:

Get consent, provide an opt-out, identify yourself. Consent is either implied or express. Implied means there is an existing relationship between you and the recipient, like a business transaction. There are a few other scenarios, too, which are explained in the links above. In my mind consent should always be EXPRESS. Meaning: the recipient has actively opted into receiving your emails. It’s a courtesy if nothing else. I really hate being spammed by people or companies where I know that I never asked to be put on a mailing list. It’s so intrusive and disrespectful. The bottom line is this:

  • Be transparent about your intentions and purpose of your communications.
  • Use a reputable provider such as Mailchimp | AWeber | Constant Contact.
  • Identify yourself: Add your name, physical mailing address, phone number, email address, website address to every message you send.
  • Have a clear one-click unsubscribe option.

A word on adding a physical address to your emails. If you are working from home you may be reluctant to reveal your private address. In fact, I don’t think it’s ever a good idea to put a home address on a public communication. But you are legally required to give a physical mailing address so I would suggest in this case to get a PO Box and put that in there. 

For more information on anti-spam laws around the world this is also a very useful link:

Mailchimp: Terms of Use and Anti-Spam Requirements

If you ever want help with setting up a newsletter or if you want to offer your readers the option to receive posts by email, feel free to contact me


Recent Blog Posts

Studio  Notes

Subscribe to my newsletter for Squarespace news & tips, blog post summaries, special offers, instant e-course discounts and the occasional deeper musings I am known for!