Welcome to the Eule Planner


The Analog Planner specifically designed for Digital Entrepreneurs

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Why Online Entrepreneurs love the Eule Planner!


From Idea to Reality

As a web designer I love technology but it is my analog planner that holds it all together and keeps my busy brain organized, focused and sane. I prefer annual diaries but they always lacked enough blank pages for my notes and tracking charts so I often used a separate journal for those. In 2019 I finally decided to design my own planner, with pre-made charts and lots of blank notes pages, and thus the Eule Planner was born!

And now you can have this planner, too. It may just change the way you work and organize yourself!

The 2019 Online Entrepreneur’s Business Planner・Kerstin Martin Squarespace Studio

This business planner comes with a weekly overview PLUS two extra notes pages after each week so there is plenty of room for notes and doodles. No other annual planner does that!

How it works

I will update this video with the 2020 edition once I have it! It’s currently at the printers.


As a web designer and online educator I love technology, but using this analog system helps my brain prepare for the week ahead and stay focused and organized. My planner is specifically designed for the needs of busy online entrepreneurs and it includes the following tracking charts and features:

  1. Annual and Monthly Goals

  2. Weekly and Monthly To Do’s

  3. Year/Month/Week At A Glance

  4. My Daily Schedule

  5. Track Your Statistics (e.g. Social or Money)

  6. Monthly Blog Post Planning

  7. Newsletter Planning and Stats

  8. Mingling: Guest Hosting and Appearances

  9. Detailed Project or Daily Task Tracking

  10. Monthly Inspirational Quotes

Eule Planner Wrapped.jpg

PRODUCT details

  • Size: A5 (148 x 210 mm / 5.8 x 8.3 in)

  • The planner has a total of 264 pages.

  • The 50# Domtar paper is very sturdy but not too thick so the size of the Eule Planner is about the same as a blank A5 Leuchtturm journal.

  • Made in the USA.

Shipping Rates

Media Mail Insured - $6.50
Media Mail NOT Insured - $4.00

Canada - $17.50

Europe, Australia, NZ - $25.00

International shipping from the US is unfortunately expensive, so sorry about that. For countries not mentioned here please contact me.

Limited Edition


Because I am self-publishing I have a limited number of planners and recommend to pre-order now to secure your 2020 copy. Planners will start shipping in late October.

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Bullet Journaling for Business・Kerstin Martin Squarespace Studio

I’ve used bullet journals in my online business for years and this annual planner is a combination of everything I've done to keep track of my business activities, strategies and visions.

Why is it called the Eule Planner?

Eule – pronounced you-lee – is the German word for owl which was my mom’s favorite animal. I am dedicating this planner to my mom because she was the original online entrepreneur in our family. All her life she had a passion for books and always wanted to be a librarian or manage a bookstore; alas, being a single mother of three this remained a dream until she retired and the internet happened. Before she passed away in 2015 she ran a very successful Amazon bookstore for ten years and she loved it! I am glad she got to see me start my own online business in my 50s – she was so proud and her wise spirit will always be with me.